TON Cats is a Web3 gaming ecosystem built on the TON blockchain. It uses two tokens—$CATS for everyday transactions and PPWR for investment‑type returns—while offering games, NFTs, and a referral system that rewards active participants.
Overview#
The ecosystem’s flagship product is PawPower Invest (PPI), a Farm‑to‑Invest application that shares game profits with users. TON Cats aims to host a collection of mini‑apps with a sustainable economy that protects the core assets ($CATS and PPWR) and provides developers on TON with robust tools for building games and other services.
Development Strategy#
- B2C – Launch 12 casual games to attract and retain the community.
- B2B – Offer products for businesses, influencers, and bloggers to engage their audiences.
- B2B2C – Create mechanisms for fair token distribution among active community members.
Token Launch & Economics#
The $CATS token was fair‑launched in March 2024 on the TON Raffles platform, raising over 717,000 $TON. Immediately after launch, 72 % of the total $CATS supply entered the market, and the team locked more than $1 M worth of $CATS for 666 years.
$CATS token metrics
- Total supply: 6,650,000,000
- Market cap: $1.1 M
- Liquidity: $1 M
- Holders: 9,600
All ecosystem products burn a portion of $CATS on each transaction, creating a deflationary pressure. $CATS can be purchased on TON‑based DEXes or exchanged for Telegram Stars via the Community Bot; over $216,000 worth of Stars were swapped for $CATS in the first seven months.
Core Products#
Community Bot
The TON Cats Community Bot lets users top up $CATS balances, earn tokens through referrals, and withdraw funds. It also handles referral reward distribution in $CATS for purchases made across any TON Cats product, whether paid with $CATS or Telegram Stars.
Pawferral System
A three‑level referral scheme redistributes $CATS among active members. The system is cross‑app, meaning the same referral percentages apply to every product in the ecosystem.
TON Cats Passports (NFT Collection)
The TON Cats Passports NFT series comprises 666 items (600 common, 60 rare, 6 unique). Each passport can be upgraded through seven levels using $CATS and grants utilities such as higher referral rewards, early product access, DAO voting rights, automatic entry into prize draws, free game boosts, and behind‑the‑scenes perks.
Games Roadmap#
Game order is decided by on‑chain voting, where voting power equals the amount of $CATS held. The community selected CAAAAATS as the first title.
- CAAAAATS – Snake‑style game; release slated for May–June 2025.
- 2048 Cats – Puzzle game based on 2048.
- BomberCat – Bomberman‑style action.
- Catman – Pac‑Man‑style chase.
- Ninja Cat – Fruit‑slicing runner.
All in‑game purchases use $CATS, with a share of revenue funneled back through the Pawferral system. Weekly tournaments with cash prizes ranging from $1,000 to $10,000 are planned.
CAAAAATS Details
- Play‑to‑Win model; rewards depend on skill.
- Boosts: Extra Life (300 $CATS ≈ $0.04) and Magnet (150 $CATS ≈ $0.02).
- Tournament entry requires ownership of a TON Cats or ecosystem skin pack; the Notcoin Set costs 105,000 $CATS (≈ $16).
- Only the best score per session counts, preventing score farming.
PawPower Invest (PPI)#
PPI operates as a Telegram Mini‑App (TMA) that shares game profits with users. As of mid‑June 2025, it has over 5,000 participants. The app offers a free demo mode and a VIP tier with expanded farming options, including boosts purchasable with Telegram Stars.
PPWR Tokenomics
- PPWR is a deflationary asset burned whenever exchanged for profit shares.
- Seasonal bonuses decrease over time; Season 1 offered a maximum 200 % bonus (triple returns).
- After Season 13, PPWR farming will cease, and PPI will function solely as an app store, with all PPWR earnings redirected to games.
- 70 % of PPI profits support $CATS liquidity; 10 % of $CATS is burned.
Earning PPWR
- Auto‑farming based on referral count and invested PPWR.
- Rewards from gaming sessions and referral program.
- Purchase of PPWR NFT vouchers on secondary markets.
- Free claim of PPWR every six hours in the Farm section.
PPWR Staking & Boosts
Invested PPWR is locked until the end of an investment round and boosts auto‑farming (+1 PPWR per hour per 10,000 PPWR). Boost levels 1‑3 require PPWR; levels 4‑5 require Telegram Stars, with level 5 multiplying staking performance tenfold.
Referral Bonuses
- Referrer receives 1,000 PPWR; referral receives 500 PPWR.
- Level 1: 8 % of PPWR income from regular users, 12 % from premium users.
- Level 2: 2 % from regular users, 3 % from premium users.
Project Submission Guidelines#
Developers may propose new projects for integration. The only mandatory condition is that the $CATS token be accepted as a payment method. Approved projects allocate 30 % of their profit to TON Cats, of which 20 % is offered to PPI VIP members in exchange for PPWR.