The author: Inal Kardanov your partner TON Ventures Before that, Gaming Lead in TON Foundation from 05.2023.
TON Ventures#
- The classic VC;
- The Foundation $40 million;
- Invests in early projects The TON ecosystem;
- More commonly associated with **Telegram**But not always.
Three aspects of game development/TMA#
- Social interactions;
- Rewards for users;
- Interactions between teams.
Social interactions#
Types of players (game theory)
| The type | The motivation |
|---|---|
| Killers | Winning, leaderboards, ranking |
| Achievers | Awards and status |
| Socializers | Social interactions, chat in games, list of friends |
| Explorers | Puzzles, difficult achievements |
| Airdrop hunters | The money . |
You need to focus on 1–2The categoriesIt's not going to work for everyone.
Referral systems
94% of users Notcoin They came by invitation from friends.
| What is it ? | The description | Converted | Viral release |
|---|---|---|---|
| Simple Text + the link | Opening the bot . | Lower . | It 's higher . |
| Bot + auto-open TMA | Open the app right away | It 's higher . | Lower . |
Recommended: A simple text bypasses option 2 by virtue of its viral nature.
️ Referral system It 's supposed to reward It doesn't work that way.
Awards and honours#
Comparison of models
| The project | The model | The result . |
|---|---|---|
| Notcoin | One-level: 2500 NOT (normal friend), 50K (with premium), One time . | ✓ It 's better |
| The Pixels | Multi-level: % of the earnings of guests (3 levels) | It 's worse . |
The ideal: I 'm going to mix it up . instant reward when you connect, plus a percentage in the future.
Leaders
- Part of good game design;
- They 're magnifying . retention;
- They work for Small groups;
- Telegram Games (old platform) native API for leaderboards.
Competitions
Case , please . Fanton: custom tournaments (players dismiss + winner takes over). It's the only case with any real results, helping to attract super-motivated users.
Interactions between teams#
The Squad
- Notcoin introduced community competitions;
- **Squads are made for bloggers.**Not for players .
- Bloggers → game traffic to their channel;
- The bloggers are getting serious rewards (Notcoin paid a lot).
What about PvP on Telegram ?
Case , please . Gatto: through 7 seconds . Waiting for the match . 92% of users leave.
The reason: Telegram has a lot of distractions (notifications, channels) → users close quickly.
→ If there is a waiting game, there will probably be a problem.
Not obvious optimizations#
| The action | Converted |
|---|---|
| Stop the button . In the boot . | +4–6% The TMA opening |
| The emoji . in the button | +2% |
| Showing total number of users (not the MAU) | ↑ (social confirmation) |
About the payments
- Telegram + Google policy: only Telegram Stars;
- Android: We don 't know the lock cases .
- iOS: TMA was blocked for trespassing.
Mechanics for retention#
| Mechanical engineering | The description |
|---|---|
| Lucky Wheel | Wheel of fortune, daily sunset, not to break the game economy. |
| The stripes . | Rewards for regularly visiting (Duolingo) |
| Beji . | +18% retention 7th day at The Pixels (even if they don't affect anything) |
| Random Time Challenges | Sudden tasks (like Earn in Notcoin) |
| Funny lulz | Funny gifs in the notifications, cool branding. |
| Community | Best example Gatto |
| FOMO | Notcoin everyone played so as not to lose |
Other sources#
- YouTube: recording the report;
- The presentation: Google Slides.
Similar articles#
️ Requires confirmation#
-New mechanics in the TMA after March 2025.