Moons

Moons is a decentralized SocialFi platform built on the TON blockchain. It lets users create profiles, share content, and earn $MOONS tokens for engagement, while revenue from ads, subscriptions, and events is shared back with the community.

Overview and key features#

• Tokenized social currency – Posting, commenting, and curating content generate $MOONS rewards based on up‑votes.
• Decentralized social graph – User data and connections are stored on TON, giving users control over their information.
• Token‑curated moderation – Token holders vote on moderation decisions, reducing centralized censorship.
• Monetization options – $MOONS can be spent on premium features or used within TON dApps.

How to get started#

1. Open the Telegram bot @moons_so_bot or search “Moons” in Telegram.
2. At the time of the source (2025) the platform is available only as a mobile app.
3. Use the QR code provided by the bot to install the app.

Revenue‑sharing model#

Moons distributes income from several sources back to active participants:

• Content monetization – Likes, comments, and re‑shares are tokenized; creators receive $MOONS proportional to content popularity.
• Advertising revenue – Regional ads appear in users’ feeds, and a percentage of ad revenue is returned to users based on interaction.
• Premium subscriptions – Paid membership tiers generate revenue that is shared with creators who attract subscribers.
• Funded events – Sponsorship fees for community events are allocated among participants.
• Creator fund – Grants and seed investments support emerging content creators.

Token supply#

The capped supply of $MOONS is 2.1 billion tokens.

Token distribution#

Critical reception#

Supporters argue that token incentives can foster healthier social interactions, while critics warn that monetizing social activity may alienate users who prefer simple content sharing without governance responsibilities.

See also#

• The Open Network
• Telegram Mini Apps
• SocialFi