AdsGram an advertising network, sharpened under Telegram Mini Apps.
Launch and command#
- Grant from TON Foundation after the first advertisers have been attracted;
- 30 people . cool and expensive specialists;
- The goal: a simple, flexible, uncomplicated system (Yandex.Ad experience).
How advertising works#
- The user clicks View advertisement → request to the server;
- The server collects all the ads, checks the targets, filters, ranks, chooses the winner;
- Average human reaction time: 250–300I 'm not sure .
- AdsGram speed is: 20–30I 'm going . I'm going to try it.
After showing: conversion verification → building a complete chain of user actions.
Minimum requirements#
| What is it ? | What it means |
|---|---|
| Minimum budget | No , I 'm not . (from 1$TON) |
| Recommended start | 30 $TON |
| Minimum traffic for monetization | No , I 'm not . |
| Restricted | The TMA must have Basic functionality without advertising |
The advantages of Google and Yandex#
- Difficulty: AdsGram is easier;
- What is it ? Yandex RU, Google world (no one is covering both);
- The conclusions: Two days ., payment in $TON → no need to register a person.
Budget: sometimes it's written off in an hour, sometimes in three days#
- For every request. auction in real time;
- Depends on the number of advertisers at the moment;
- The system tries to stretch the budget by the day, but with change, it doesn't work.
Roadmap#
| When ? | What? |
|---|---|
| Autumn of 2024 | Categories of users by interests |
| Autumn of 2024 | Targeting on the Web3-wallet(killer-fitch for DeFi) |
| The beginning of fall 2024 . | It 's a CPA format . |
| Winter of 2024 | Full CPAs |
Other sources#
- YouTube: AMA recording, 1h 15m.